Genres at work: A holistic approach to genres in book publishing

This article presents a holistic approach to the study of genres in book publishing that includes formal aspects literary texts, marketing strategies and categorisations used by producers, perspectives on how these labels are perceived readers critics, as well temporal spatial understanding evolve. The empirical point departure is recent boom Nordic Noir, exemplified following three Swedish authors successful 21st century: Lars Kepler, Jens Lapidus Camilla Läckberg. discourses surrounding Noir their writing relate get related it an example book-trade operate multiple complex ways, produce effects move back forth among creators, producers consumers. It proposes twofold model, where understood constituted all relations between areas together. Through Läckberg, shows has emerged over years; changes with its context; genre’s internal discrepancy content reception crucial component Noir.